DSignX is an “Attention Capture system“ for “Digital Signage Systems“ that identifies audience demographics and their attention time in front of the digital screens.

It is a very important addon for any Digital Signage System. By attaching a camera to digital screens, DSignX identifies the audience in front of the digital screen. The artificial intelligence based attention capture system measures the total attention time for each individual and report it with demographics information such as age and gender.

Instantenous Audience Info
Since DSignX provides demographics, it can also be used in selecting the content for the digital screen. DSignX provides instantenous audience info in terms of age and gender. Together with place and audience info, it is possible to play an appropriate content for that specific audience in front of the screen.

Effective Campaigns:
As a result, based on captured audience information, content management system will play the appropriate content, and for further analysis, DSignX will measure and report the attention time. In this manner, it is possible to understand which content is more effective in campaigns.

Attention capture system can also be used for measuring the attention to any product or any shop window.