Retail companies allocate important share of their budget to visual merchandising. Based on the store size, companies allocate 1 staff for 4 stores for visual merchandising activities. These visual merchandising teams are formed of experienced professionals, however, they have no chance to know the number of visits to store regions specifically. Retailers time to time try to get this data from optical flow based heatmap systems. But there are prone to errors due to the led screens or rotating marketing materials which lead to optical light intensity changes in the store. StoreX eliminates this error and makes the processes continuous and more reliable since it has not only measuring heatmap data it also relates this with demographics and attention time.

As seen in the above image, it is possible to define regions and StoreX count and detect demographics for each region in different time-frames.